The first is a text-only ad on the top of user-profiles. Text Ads – Text ads have two placement variations.Dynamic ad options include follower ads, spotlight ads, job ads, and content ads. Essentially, each ad populates specific fields based on each LinkedIn users’ profile information. Dynamic Ads – Dynamic ads on LinkedIn are auto-personalized.Sponsored content includes three ad formats: single image ads, carousel ads, and video ads. In other words, these ads look and feel similar to other feed content. Sponsored Content – Sponsored content ads appear natively on users’ desktop, and mobile activity feeds.Haven’t decided what ad types you want inspiration for? Here’s a quick overview of the differences between each option: Want to dig a little deeper first? Check out our guide to LinkedIn Ads Mastery. Note: several examples are also featured in LinkedIn Case Studies. Then we have 41 LinkedIn ad examples to inspire your next LinkedIn ad campaign. So in this article, we walk you through the ad types you can run on LinkedIn, so you know what’s available. After all, it’s a business social media platform. LinkedIn is the ultimate place to reach your professional clients. If you run ads or operate a business in the B2B space, LinkedIn ads are essential to your PPC strategy.
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